Threads Killed Creator Bonuses. Now What?
I produce three podcasts. One’s mine, two are clients’. That’s roughly 12 episodes per month, every month, for the past two years.
My workflow has changed dramatically since episode one. What started as a 6-hour edit-per-episode nightmare is now under 2 hours, including show notes and upload.
Here’s exactly what I do.
The Stack at a Glance
Stage Tool Cost Recording Riverside.fm $15/mo Editing Descript $24/mo Audio cleanup iZotope RX (elements) $129 one-time Hosting Transistor $19/mo Show notes Notion + ChatGPT Free/$20 Monthly total: $78 + $20 ChatGPT Setup time: One weekend to learn, refined over 20 episodes
I optimized for one thing: getting episodes out consistently without burning out.
That meant accepting “good enough” audio instead of perfect, automating everything that can be automated, and standardizing the process so I don’t make decisions every episode.
Creative energy goes into content, not production logistics.
Riverside records each participant locally in high quality, then uploads. This matters because Zoom audio sounds like Zoom audio—compressed, inconsistent, bad when internet hiccups.
Riverside gives me separate tracks per person, full quality, with video if I want it.
Why not Zencastr or SquadCast? I’ve tried both. Riverside’s upload reliability is better in my experience. Fewer failed recordings, faster sync.
Why not record locally and share files? Works fine for solo or two-person same-room recordings. Falls apart with remote guests who don’t understand audio settings.
Time: 1 hour (interview length varies, but 45-60 minutes is my target)
I covered Descript in depth in another post, but for podcast editing specifically: the text-based editing changes everything.
Import audio. Transcription happens automatically. Edit the transcript like a document. Delete the tangent? Highlight, delete. Move a section? Cut and paste.
Time: 45-60 minutes for a 45-minute episode final length
I don’t obsess over perfect edits. A slightly awkward transition is fine. A small mouth noise that slipped through is fine. Listeners don’t notice what I notice.
The difference between a 2-hour edit and a 6-hour edit is mostly perfectionism, and my listeners can’t hear the difference.
Before exporting from Descript, I run the audio through iZotope for:
Why not Descript’s built-in Studio Sound? It works okay. iZotope works better, especially on problematic audio. The one-time $129 cost paid for itself in reduced headaches.
Time: 15-20 minutes
I used to write show notes from scratch. Now I paste the transcript into ChatGPT with this prompt:
“Create podcast show notes from this transcript. Include: 3-sentence summary, key topics discussed as bullet points, timestamps for major sections, 5 relevant keywords.”
It gets me 80% there. I clean up the output, add links, and adjust the voice.
Show notes live in Notion, linked to the episode entry in my content calendar.
Time: 20-30 minutes
| Stage | Time |
|---|---|
| Recording | 60 min |
| Editing | 45-60 min |
| Audio cleanup | 15-20 min |
| Show notes + upload | 20-30 min |
| Total | 2.5-3 hours |
For a client episode where I’m not on the call, subtract the recording time—I just receive files and process.
When a guest records in a bathroom-echo room with AirPods, no amount of post-processing fixes it. iZotope helps. It doesn’t perform miracles.
I’ve started sending a “recording checklist” to guests: quiet room, wired headphones if possible, phone on silent. Cuts audio issues by half.
If I skip a week, episodes pile up fast. Three podcasts means falling behind creates a 6+ episode backlog quickly.
My fix: batch recording days. Two episodes per podcast, recorded same week, edited same week. Creates buffer without killing momentum.
Happens more than I’d like. I keep a list of “backup” solo episode topics that I can record on short notice.
The full stack costs ~$100/month. Here’s the same workflow cheaper:
| Stage | Tool | Cost |
|---|---|---|
| Recording | Zencastr free tier | $0 |
| Editing | Audacity | $0 |
| Audio cleanup | Audacity built-in | $0 |
| Hosting | Anchor | $0 |
| Show notes | Manual | $0 |
| Total | $0 |
This works. Editing takes 3x longer without Descript’s transcription. Audacity’s learning curve is steeper. Anchor has limitations on analytics and monetization.
But if $100/month isn’t in the budget, you can absolutely produce a quality podcast with free tools.
If money weren’t a factor:
Upgrade Descript to Team plan for better collaboration with clients who want to review edits.
Add a proper mixer for in-person recordings when I have guests in my space.
Hire an editor for the client podcasts. My time is worth more than the edit time at this volume.
For now, the current setup balances cost, quality, and speed. I revisit it every six months to see if anything’s changed.
This is my actual workflow as of October 2024. 150+ episodes produced across three shows.